The Lead Development & CRM Manager is responsible for owning and optimising the entire lead lifecycle, from lead capture and qualification to CRM management, call follow-ups, and marketing automation. This role ensures that every lead is nurtured effectively through data-driven CRM strategies and timely, personalised outreach that drives higher conversion.

Key Responsibilities

Lead Development

• Manage end-to-end lead development processes including inbound, outbound, and event-generated leads
• Design and implement lead scoring models to prioritise sales-ready leads
• Monitor and manage lead follow-up workflows
• Oversee response SLAs and ensure all leads are contacted within defined timeframes
• Track and report on call activity outcomes and engagement follow-up results

• Ensure consistent and timely follow-up calls for high-intent or high-value leads
• Track call outcomes (e.g., connected, follow-up needed, disqualified) in the CRM
• Implement lead recycling or re-engagement tactics based on call dispositions

CRM & Marketing Automation

• Maintain and enhance CRM system (e.g., Salesforce) to support accurate tracking of lead interactions, including call outcomes
• Build and optimise automated nurture workflows (via SFMC) aligned with lead behaviours and lifecycle stages
• Segment audiences and ensure personalised, automated communications align with call engagement history
• Maintain data integrity, contact history, and compliance
• Collaborate with Data/IT teams for CRM integration and automation improvements

Analytics & Optimization

• Analyse lead funnel performance
• Monitor call-to-conversion ratios and lead follow-up response rates
• Conduct A/B testing and reporting on campaigns and call cadence effectiveness
• Provide insights marketing teams to refine lead acquisition strategies

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• At least 5 years in CRM, lead development, sales enablement, or lifecycle marketing
• Experience managing call follow-ups in a CRM-integrated environment
• Proficient in Salesforce, SFMC, HubSpot, or similar platforms
• Strong understanding of customer journeys, funnel stages, and lead nurturing
• Excellent communication and project coordination skills

We offer a hybrid work arrangement that combines remote and in-person work, subject to work exigencies.