Manager, SITLEARN

Job no: 498963
Department: SITLEARN
Contract type: Contract
Apply now

The Lead Development & CRM Manager is responsible for owning and optimising the entire lead lifecycle, from lead capture and qualification to CRM management, call follow-ups, and marketing automation. This role ensures that every lead is nurtured effectively through data-driven CRM strategies and timely, personalised outreach that drives higher conversion.


Key Responsibilities

Lead Development

  • Manage end-to-end lead development processes including inbound, outbound, and event-generated leads
  • Design and implement lead scoring models to prioritise sales-ready leads
  • Monitor and manage lead follow-up workflows
  • Oversee response SLAs and ensure all leads are contacted within defined timeframes
  • Track and report on call activity outcomes and engagement follow-up results
  • Ensure consistent and timely follow-up calls for high-intent or high-value leads
  • Track call outcomes (e.g., connected, follow-up needed, disqualified) in the CRM
  • Implement lead recycling or re-engagement tactics based on call dispositions

CRM & Marketing Automation

  • Maintain and enhance CRM system (e.g., Salesforce) to support accurate tracking of lead interactions, including call outcomes
  • Build and optimise automated nurture workflows (via SFMC) aligned with lead behaviours and lifecycle stages
  • Segment audiences and ensure personalised, automated communications align with call engagement history
  • Maintain data integrity, contact history, and compliance
  • Collaborate with Data/IT teams for CRM integration and automation improvements

Analytics & Optimization

  • Analyse lead funnel performance
  • Monitor call-to-conversion ratios and lead follow-up response rates
  • Conduct A/B testing and reporting on campaigns and call cadence effectiveness
  • Provide insights marketing teams to refine lead acquisition strategies

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • At least 5 years in CRM, lead development, sales enablement, or lifecycle marketing
  • Experience managing call follow-ups in a CRM-integrated environment
  • Proficient in Salesforce, SFMC, HubSpot, or similar platforms
  • Strong understanding of customer journeys, funnel stages, and lead nurturing
  • Excellent communication and project coordination skills

We offer a hybrid work arrangement that combines remote and in-person work, subject to work exigencies. 

Apply now
Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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