Location: SIT Punggol Campus

Work Arrangement: Hybrid (On-campus and remote)

Reports to: Assistant Director, Marketing

About SITLEARN

SITLEARN is the lifelong learning arm of the Singapore Institute of Technology (SIT). Our mission is to empower adult learners with industry-relevant skills and knowledge to thrive in a rapidly evolving world. We offer a diverse portfolio of upskilling programmes designed to support career transitions, deepen professional expertise, and foster continuous growth.

The Role

We are looking for a mission-led storyteller to own creative direction and brand communications across SITLEARN's growing suite of upskilling programmes across qualifications, industries and skills. You'll craft the narratives that make lifelong learning feel accessible, relevant, and inspiring to individual learners, working closely with programme development, marketing performance and conversion, and leads development counterparts to ensure great storytelling for our offerings also drives real results.

Key Responsibilities

• Own creative direction, brand voice, and campaign narratives across all portfolios — from concept through to execution.
• Produce compelling content across channels: eDM copy and design, website landing pages, and social media visuals/captions (both organic and paid ad creative).
• Lead organic social strategy and community management, building an engaged learner community.
• Partner closely with the Performance and Conversion marketing team to incorporate performance briefs into paid ad creative, and iterating messaging based on what's converting.
• Collaborate with faculty, programme owners, and stakeholders across portfolios to ensure messaging resonates and aligns with programme goals.
• Manage content production timelines across multiple concurrent campaigns and portfolios.
• Coordinate campaign and project timelines, task management, ensuring creative deliverables land on schedule across concurrent.
• Test, learn, and iterate on creative approaches to continuously sharpen what resonates with our learners.

Qualifications & Skills

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in brand, content, or campaign marketing, with a strong portfolio of creative work.
• Excellent copywriting, storytelling, and content production skills across formats (written, visual, video/reels), whether hands-on or AI-assisted.
• Comfortable working cross-functionally with data-driven colleagues to shape creative around performance insight.
• Highly adaptable, thriving in a performance-driven, with the ability to navigate ambiguity and shifting priorities in a fast-paced, fast-growing environment.
• A genuine passion for lifelong learning and making a mission-driven impact.
• Experience in the education sector is not required.

Why Join Us?

At SITLEARN, you'll be part of a purpose-driven team that's shaping the future of adult learning in Singapore. We're growing fast, our programme landscape is evolving, and we thrive on ambiguity and change — if you're energised by building in a fast-paced environment and want work that genuinely matters, you'll feel at home here.